For Sony, things are starting to look even better though with the Sony 40D3500, that features an appealingly high 16000:1 claimed contrast ratio and full HD native resolution. Reviews on Avreview.co.uk stated that the HDMIs can handle 1080p/24 feeds from Blu-ray players. Then there is Sony’s Bravia Engine image processing, seen to deliver some winning results in the past, and something called Live Color Creation, which uses a combination of a wide color backlight system and more image processing. The audio features generally acclaimed S-Force pseudo surround sound processing, too, and this just about lives up to the hype in practice. The black levels are also good, going nice and dark and suffering relatively little with LCD’s common ‘clouding’ problem. Plus, pictures can look really very sharp when showing relatively static high definition. Colors are particularly striking, exceptionally vivid, fully saturated, and seemingly delivered over a wider color range than we’re accustomed to seeing with LCD TVs. For a brand that produced some classic TV designs over the years, this set looks a little drab with just a plain dark rectangle, with few if any distinguishing features. Its rear end disappoints too, by only including two HDMIs when every other TV today manages three. Sadly, the picture quality is also not quite impressive because the motion is not well handled. So, the bottom line is that too much of the 40D3500’s good work is undone by the single motion-handling flaw, making it a set users might think twice about buying even though it is comfortably the cheapest TV featured today.